ENTA GTM, strategy & operations
for visionary founders.
Discovery · Market entry · First accounts · Operating model · Handover
Sonny Sood · London · 30+ projects · Seed to FTSE-250
Digital-asset custody and off-exchange settlement infrastructure for institutions.
copper.co ↗BTC structured finance platform offering cash-and-carry financing against Bitcoin collateral.
syntropyx.com ↗Single-API infrastructure for regulated institutions to run compliant payments, wallets, stablecoin settlement and identity.
crymbo.com ↗Yield-as-a-Service infrastructure: an API that lets fintechs and funds embed automated, risk-managed DeFi yield for their customers.
coinchange.io ↗Blockchain compliance and investigations platform: wallet screening, transaction monitoring and crypto intelligence across 70+ chains, for VASPs, banks and law enforcement.
nominis.io ↗AI that tells you why. Interpretability platform for deep-learning models: understand model decisions, remove bias, explain outcomes to end users and auditors.
untangle.ai ↗Instant account-to-account (Pay by Bank) payments and identity services built on open banking, for regulated sectors including iGaming and eCommerce.
yaspa.com ↗Agentic stablecoin treasury OS for SMBs: operating cash earns yield in the background while staying available for payroll, suppliers and day-to-day spend.
systm.xyz ↗Verifiable data availability layer and intent-based multi-chain protocol giving apps access to users and liquidity across 10+ chains.
availproject.org ↗Crypto and stablecoin on-ramp built for an invitation-only members' concierge, letting members fund and settle high-value services in digital assets.
albertineapp.com ↗Tokenised private-credit vault backed by real-estate collateral, co-developed with VanEck.
manifest.finance ↗Institutional real-estate credit platform.
immo.capital ↗Prediction markets DEX on StarkNet, backed by Stake Capital. Market structure and incentive architecture to bootstrap volume: contract design, fee and liquidity mechanics.
dopp.finance ↗Institutional DeFi vault layer for corporate treasuries, family offices and wealth managers.
byzantine.fi ↗FTSE-250 trading platform, two million client accounts across nineteen markets.
ig.com ↗API-first cross-border payments infrastructure for remittance, merchant and institutional disbursement.
bluechain.com ↗Mobile money and digital-wallet platform for telecom operators and financial-service providers, 115M users across 24 markets.
ericsson.com ↗AI agents for private healthcare practices: recover lost revenue from cancellations and unbilled claims, take repetitive work off the team, and control who sees patient data, across the systems the practice already uses.
wimpole.io ↗Institutional-grade due diligence on any onchain vault, in machine time. Defensible at IC, agent-readable, every claim sourced.
templewood.io ↗
Kingsley Asset ManagementMulti-family office and asset manager running a regulated multi-jurisdiction trading and fund platform.
Romania's largest payment processor: card, SMS and mobile payments for 25,000+ merchants, plus the mobilPay digital wallet.
netopia.ro ↗NYSE-listed technology services group with a private-equity practice covering due diligence and post-acquisition value creation.
endava.com ↗Plus fifteen years on credit desks at Merrill Lynch, HSBC, Crédit Agricole and ING.
Engineer by training. Fifteen years trading credit at bulge-bracket banks, then founder of a consumer finance app with an exit, then operator inside payments, custody and structured-finance companies from seed to FTSE-250. I have been the buyer, the builder and the seller. I build my own tools: licence maps, dashboards, an agentic due-diligence platform.
Merrill Lynch, HSBC, Crédit Agricole, ING. Market-making through the crisis with risk to €3B; three failing books merged into one performing portfolio. I sat on the committees your story has to survive.
Funda, zero to acquisition: 3,000 customers, £20M monthly flows, the first Open Banking pilot with the FCA, a CMA/Nesta prize. I know what it costs to own the number.
Copper, SyntropyX, Crymbo, Coinchange, IG. $8B a month and 350 institutional clients on one product, $50M of commitments pre-product on another, pipelines tripled twice. I know how institutional deals close because I have closed them, and sat on the other side when they were pitched to me.
Who buys, who blocks, where the money moves. The market sized, the entry sequenced, the first ten accounts named.
The problem worth solving, the use case designed with the desk, the story the committee reads.
Pricing, packaging, term sheet and MSA, with unit economics that survive a CFO and legal signs without a three-month redline.
Custody, banking, schemes, integrations, vendor stack. What has to be wired, contracted and tested before the first client goes live.
Licensing path, entity structure, regulator engagement. Go/no-go and launch readiness across product, operations, legal and commercial, so no single function blocks go-live.
Operating rhythm, CRM and pipeline, KPI framework, board pack and forecast. Built with the team that owns it next, then handed over running.
Not included: paid ads, SEO programmes, webinar funnels. Institutions don't buy that way.
What the problem is, what you've tried, what's at stake. Reply inside 24 hours.
Against your numbers, in your meetings. Not a report about your business.
Everything is written down as it's built. The test is whether it runs after I've gone.
Full attention or none. If I'm full I'll say so and tell you when.
Launch, revenue, licence, capital, operating model. Three sentences: what it is, what you\'ve tried, what\'s at stake.