Enterprise GTM & strategic initiatives
for visionary founders.

Discovery · Use-case design · First accounts · Handover 20+ projects · Seed to FTSE-250 · Fintech, digital assets & AI
Projects
Copper
Custody · Settlement

Digital-asset custody and off-exchange settlement infrastructure for institutions.

copper.co ↗
SyntropyX
Digital Assets · Structured Finance

BTC structured finance platform offering cash-and-carry financing against Bitcoin collateral.

syntropyx.com ↗
Crymbo
Compliance Infrastructure

Single-API infrastructure for regulated institutions to run compliant payments, wallets, stablecoin settlement and identity.

crymbo.com ↗
Coinchange
DeFi Yield · Infrastructure

Yield-as-a-Service infrastructure: an API that lets fintechs and funds embed automated, risk-managed DeFi yield for their customers.

coinchange.io ↗
Nominis
AI Compliance

Blockchain compliance and investigations platform: wallet screening, transaction monitoring and crypto intelligence across 70+ chains, for VASPs, banks and law enforcement.

nominis.io ↗
Untangle AI
Enterprise AI Interpretability

Enterprise AI interpretability: explains what models do and why, for teams deploying AI under regulatory and risk constraints.

Yaspa
A2A Payments · Open Banking

Instant account-to-account (Pay by Bank) payments and identity services built on open banking, for regulated sectors including iGaming and eCommerce.

yaspa.com ↗
Systm
Agentic Treasury · Stablecoins

Agentic stablecoin treasury OS for SMBs: operating cash earns yield in the background while staying available for payroll, suppliers and day-to-day spend.

systm.xyz ↗
Avail
Multi-Chain Infrastructure

Verifiable data availability layer and intent-based multi-chain protocol giving apps access to users and liquidity across 10+ chains.

availproject.org ↗
Manifest
Tokenised Private Credit · VanEck

Tokenised private-credit vault backed by real-estate collateral, co-developed with VanEck.

manifest.finance ↗
IMMO Capital
Real-Estate Credit

Institutional real-estate credit platform.

immo.capital ↗
Rho Trading
Crypto Derivatives

Crypto-native interest-rate-derivatives exchange.

rho.trading ↗
Byzantine
DeFi · Treasury

Institutional DeFi vault layer for corporate treasuries, family offices and wealth managers.

byzantine.fi ↗
IG Group
Regulated Trading · FTSE-250

FTSE-250 trading platform, two million client accounts across nineteen markets.

ig.com ↗
Bluechain
Cross-Border Payments

API-first cross-border payments infrastructure for remittance, merchant and institutional disbursement.

bluechain.com ↗
Ericsson Wallet
Mobile Money · 115M users

Mobile money and digital-wallet platform for telecom operators and financial-service providers, 115M users across 24 markets.

ericsson.com ↗
Templewood
Agentic Due Diligence

Institutional-grade due diligence on any onchain vault, in machine time. Defensible at IC, agent-readable, every claim sourced.

templewood.io ↗
Kingsley Asset Management
Multi-Family Office

Multi-family office and asset manager running a regulated multi-jurisdiction trading and fund platform.

Netopia
Payments · Romania

Romania's largest payment processor: card, SMS and mobile payments for 25,000+ merchants, plus the mobilPay digital wallet.

netopia.ro ↗
Endava
PE Practice · Operating Partner

NYSE-listed technology services group with a private-equity practice covering due diligence and post-acquisition value creation.

endava.com ↗

Plus fifteen years on credit desks at Merrill Lynch, HSBC, Crédit Agricole and ING.

Why me

Both sides of the table.

Sonny Sood
Sonny Sood
Founder, ENTA · London

Engineer by training. Fifteen years trading credit at bulge-bracket banks, then founder of a consumer finance app with an exit, then operator inside payments, custody and structured-finance companies from seed to FTSE-250. I have been the buyer, the builder and the seller.

Trained on the buy side · Tested as a founder · Paid on the sell side
  • The trader

    Fifteen years on credit and trading desks

    Merrill Lynch, HSBC, Crédit Agricole, ING. Market-making through the crisis with risk to €3B; three failing books merged into one performing portfolio. I sat on the committees your story has to survive.

  • The founder

    Founded, built, exited

    Funda, zero to acquisition: 3,000 customers, £20M monthly flows, the first Open Banking pilot with the FCA, a CMA/Nesta prize. I know what it costs to own the number.

  • The seller

    Engines built and handed over

    Copper, SyntropyX, Crymbo, Coinchange, IG. $8B a month and 350 institutional clients on one product, $50M of commitments pre-product on another, pipelines tripled twice. I know how institutional deals close because I have closed them, and sat on the other side when they were pitched to me.

What I build, in order

Every engagement leaves the same commercial engine running.

01

Market structure & buyer map

Who buys, who blocks, where the money moves, mapped per target.

02

Use-case design & positioning

I sit with the buyer, map the workflow, find the problem worth solving, and design the use case before I sell it.

03

Pricing & paper

Packaging, tiers, term sheet and MSA that legal signs without a three-month redline.

04

Partners & ecosystem

The custodians, venues, banks and integrators the deal has to pass through, and co-sell where it shortens the path.

05

Operations, licensing & procurement

What has to exist, and be approved, before go-live.

06

Board pack, forecast & handover

A number the board trusts, handed to whoever runs it next.

Not included: paid ads, SEO programmes, webinar funnels. Institutions don't buy that way.

How I work

The seat, not a workshop.

  1. 01

    Three sentences to start

    What the problem is, what you've tried, what's at stake. Reply inside 24 hours.

  2. 02

    In your team, on your tools

    Against your numbers, in your meetings. Not a report about your business.

  3. 03

    Handover starts day one

    Everything is written down as it's built. The test is whether it runs after I've gone.

  4. 04

    One or two at a time

    Full attention or none. If I'm full I'll say so and tell you when.

Bring me the commercial problem.

Three sentences. What it is, what you've tried, what's at stake.